Step 10 of 11

Reports & Analytics

Track consent rates, generate compliance reports, and understand user behavior.

Analytics Dashboard

The Reports dashboard gives you complete visibility into how users interact with your cookie consent banner. Track consent rates, category preferences, and trends over time.

Cookie consent analytics dashboard

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Cookie consent analytics dashboard
Comprehensive analytics dashboard showing consent metrics

Key Metrics

Consent Rate

Percentage of users who accept cookies vs reject

Trend Analysis

Track how consent rates change over time

Export Reports

Download PDF/CSV reports for audits

Available Metrics

Overall Metrics

  • • Total banner impressions
  • • Accept all rate
  • • Reject all rate
  • • Custom preferences rate
  • • Banner interaction rate

Category Breakdown

  • • Analytics consent rate
  • • Marketing consent rate
  • • Functional consent rate
  • • Preference changes over time
  • • Most rejected category

Understanding Your Data

A

High Consent Rate (>70%)

Your banner is well-designed and users trust your site. Maintain this by keeping your privacy practices transparent.

B

Medium Consent Rate (40-70%)

Average performance. Consider improving banner design or messaging to better communicate value.

C

Low Consent Rate (<40%)

Users may be privacy-conscious or your banner may be intrusive. Review your design and consider being more transparent about data usage.

Generating Reports

1

Select Date Range

Choose the time period for your report. You can select predefined ranges (last 7 days, 30 days, etc.) or custom dates.

2

Choose Report Type

Select the type of report you need: summary, detailed, or compliance audit format.

3

Export Format

Download your report as PDF for presentations or CSV for data analysis.

Compliance Audit Reports

Generate detailed reports that can be used for regulatory audits and compliance documentation:

  • Consent collection timestamps with full audit trail
  • Banner version history and configuration changes
  • Cookie inventory with categories and purposes
  • Evidence of consent withdrawal mechanism
  • Geographic distribution of consent (for regional compliance)

Improving Consent Rates

Based on your analytics, here are ways to ethically improve consent rates:

  • Use clear, simple language that explains the value
  • Make Accept and Reject buttons equally prominent (required by GDPR)
  • A/B test different banner designs and messaging
  • Position banner where it's visible but not intrusive
  • Build trust through transparent privacy practices